Official stores, point of sale network, acquisitions and collaborations carried out over time are some of the operations that have made Franchi&Kim's presence in Italy, Europe and outside the EU even stronger.
Among the most representative brands stand out Cosmalver and Metalcrom, historical brands, a point of reference and affection for industrial customers. Qui Centro del colore, the official store in the heart of Brescia: a reference point for professional applicators and for the private sector in the province. Finally, the network of points of sale of Alfa Paint group distributed in the main regions of northern Italy.
Born in Monza in 1946 as an industrial paints manufacturer, it rapidly developed in the construction machinery sector: cranes, scaffolding, concrete mixers. Italy that rises from the war pushes the market and the companies, that evolve with simple but innovative technologies: Cosmalver becomes leader of dipping paints, a practice that allows to quickly and efficiently paint large and complex structures, with a simple immersion. The construction crisis of the 1980s led the company to find new market outlets in the road marking and subsequently wood sectors. At the turn of the nineties Cosmalver was among the leading companies in the signage market and in painting products sector for general industry, through product innovation and application techniques. Research and development have always been Cosmalver's creed and goal. In 70 years, customer service and customization of painting solutions have been the basis of company's sales. Although the vocation has always been aimed at the end user, since 2000 the Company has entered the retail market with TintoCSV tinting system. It was based on 16 colorants and 35 converters for a complete and performing range.
In 1948 Metalcrom company was born from a simple idea: to produce an aluminized paste in tube for cleaning and polishing economic kitchens and to distribute it everywhere. It was the first post-war years, times when a functional and new product could provide the right satisfaction for the needs of the period and open up to subsequent initiatives and new developments. The Metalcrom Tube was so distinctive that it constituted the name of the company. Subsequently, since the late sixties, Metalcrom was already among the first companies producing aerosol enamels, paints for the metal industry and the only producer of gilding paints, under the brand Doryl. Metalcrom was among the first companies in Italy to adopt, in 1978, a computerized spectrophotometer for research and formulation of color, capable of offering a complete, precise and fast service. Finally, it is not possible not to mention a chapter that rightfully belongs to the history of Metalcrom. We are talking about the prestigious contribution that the company has provided to the Rugby team of the city of Treviso, making it become Metacrom Rugby Treviso from 1963 to 1978, years in which the club won the Scudetto victory in the national championship.
NETWORK SALES POINTS
Shops specializing in the trade of products for the decorative sector, with reference to interior and exterior finishes, products dedicated to the care and maintenance of wood, decoration paints, products for hobby and DIY, without neglecting the satellite activities related to general industry and to industrial bodywork.