"Well, we should cut a dash. It is a gala night. Dress well and, above all, wear something which makes you feel comfortable"
How often do we neglect the aesthetics? How many times do we wear clothes which have nothing to do with our persona? How many times do we use clothing that lasts only one laundering?
Reducing the matter to a conformist approach may be superficial.
The outwards appeal is not the most important and not even the most authentic, but it gives us a feeling of strength and safety.
Being well in ourselves, displaying our own personality, thanks to the comfort of what we wear, makes us feel invincible.
And shall we recount that feeling of satisfaction when we tell our friends that the pair of jeans, or perhaps shoes, we are wearing have lasted for years without wearing out?
In the field of industry and in the building sector, the last layer of finish on a manufactured item or wall cladding are too often relegated to last place.
In fact, that is what represents us, that identifies us and that which makes our product perform better, more noticeable, more resistant to daily deterioration.
That which covers our walls is that which makes our home stand out more, more welcoming, more ours.
The last coat cannot be the last to be cared for.
Why loose this opportunity? Why invest only in the latest generation furnishings without enveloping them with a quality finish? Why invest days, months, years in research, development and automation just to finish the cycle with a poorly performing covering which is not even pleasing to the eye?
A physically resistant surface and aesthetically prized. A painting cycle, like a tailored suit, to make us feel free.
Why not stand out from the competition? Why not make yourself recognisable? Why not give colour to the anonymous?
It doesn't take much, just stride beyond the average.
Just wear the best suit!
"Wear something sparkling, something recognisable, which could fit like a glove and, above all, be of the finest quality. I shall call for you at 20.45. See you tonight."